This cash discount and Dual Price programs are a way for any merchant to dramatically reduce, or even completely eliminate fees.
If implementing cash discount the cardholder must be shown the" regular price," with a discount at the register and or on the receipt when cash is the chosen form of payment. As an incentive to pay with cash, the merchant gives a discount to customers making cash payments. Merchants that are using a cash discounting program, are required to post signs informing customers.
Dual Pricing is not new. Many gas stations around the nation have been offering both cash and credit prices for over a decade. The benefit to the business owner is no secret. When businesses offer dual pricing, they retain 100% of the cash price for every product they sell regardless of how the customer pays. It is great for the business owner.
Yes, our cash discounting and dual pricing programs are legal in all 50 states. Due to the Dodd-Frank Act, card payment networks are prohibited from preventing a merchant from giving their customers a discount based on their payment method: “from inhibiting the ability of anyone to provide a discount for payment by cash, checks, debit cards, or credit cards.”
Actually, no, it isn’t. Tons of businesses have been offering discounts for customer who pay with cash for years. You have probably seen how popular it is at gas and service stations across the country.
No, offering a discount to customers who choose to pay with cash is a completely different situation than adding a surcharging, convenience fee when it comes to the card brands’ regulations. Surcharging Credit Cards: Surcharging is allowed under specific situations determined by the card associations but it is not common. Surcharging is adding a penalty fee only to customers who use a credit card and is illegal in ten states .
Just about! A vast majority of merchants using our program will see a drastic (95-100%) reduction in their monthly processing bill. A few merchants may still receive some smaller fees on their bills. These fees are due to variations in interchange prices.
According to the other hundreds of business owners’ using our program, this has not been the experience. As the amount of customers using cash continues to decline, going to an ATM and paying the ATM fees (sometimes over 5%) becomes more of a hassle than just paying the regular card price.
Customers have repeatedly shown that they will continue doing business with cash discount merchants.
Our cash discount program meets all major credit card brands, state and federal standard regulations. The Durbin Amendment states that merchants are free to offer a discount and to encourage customers to pay via methods that are not a card. If a customer does pay their transaction with cash, then the discount is automatically applied at the time of sale. Several new credit card industry rulings went into effect as of January 27, 2013. This was the result of a federal class action litigation settlement against Visa and MasterCard. The settlement required that these two large credit card companies allow merchants who accept their cards as payment “to offer discounts to customers who pay with cash.